Southern Oregon Pride
Equality, peace, and acceptance for all humans.
Southern Oregon Pride is a diverse, all-inclusive group of people standing in solidarity to celebrate, support, and uplift our LGBTQ+ community across the Rogue Valley. Founded in Ashland in 2010, we’ve been throwing the doors open for fifteen years and counting.
Our Mission
We are a diverse, all-inclusive group of people standing in solidarity to promote equality, peace, and acceptance for all humans.
Pride Week in Ashland
NoH8 Photo Shoot
October 11, 2026: Join the internationally recognized NOH8 Campaign and become part of a powerful movement promoting equality, inclusion, and acceptance at the Columbia Hotel!
October 16, 2026: A dazzling Pride party bursting with color, music, and unapologetic joy – Come Play, Come Slay, Come Dance the Night Away!
Pride Parade
October 17, 2026: March down Main Street from Union to Lithia Park. Bring your pride and walk with us, or line the route and cheer us on.
Pride at the Bandshell
October 17, 2026: Lithia Park’s Butler Bandshell fills with vendors, food trucks, drag, and DJs. The heart of the weekend. Free community event – activities for all ages.
Drag It Out Sunday
October 18, 2026: Hop, crawl, or drag your way to brunch – Sunday’s slower-paced send-off to Pride Weekend. Featuring Miss Jaxon and hosted at the Paschal Winery!
Pride Window Decorating Contest
October 11-17, 2026: Take a stroll through downtown Ashland and enjoy colorful Pride-themed window displays created by local businesses. Vote for your favorites and celebrate the creativity, visibility, and community spirit that make Pride shine.
SOPRIDE Community Passport to SOPRIDE
October 11-17, 2026: Explore Ashland during Pride week by visiting participating local businesses and collecting stamps in your Passport to SOPRIDE. Turn in your completed passport at the SOPRIDE Festival for a chance to win prizes and be entered into a raffle drawing.
Pride Takes a Village
Southern Oregon Pride runs on the time, talent, and generosity of our community. Every dollar and every volunteer hour helps us keep Pride Weekend free, accessible, and unapologetically joyful — and supports the LGBTQ+ folks who call the Rogue Valley home.
Thank You to Our Sponsors
Pride Weekend happens because Southern Oregon shows up. We’re grateful to the businesses, organizations, and individuals who stand with us.
